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  "claim_scope": "incremental gross revenue and value after assumed marginal delivery cost; not net profit",
  "comparator": "No E-Mail",
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  "cost_status": "scenario assumptions; actual campaign costs were not supplied",
  "currency": "USD (as represented by the source spend field)",
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  "treatment": "Mens E-Mail",
  "upper_revenue_per_customer": 1.584532344622518
}